The Executive Rollout: Why Good Songs Fail Without a Campaign | Week 1
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The 90-Day Executive Campaign: One Good Song. Three Phases | Week 2
The Post-Release Plan: What Happens After the Song Drops? | Week 3
How Do You Know If Your Campaign Is Working? Reading the Signals | Week 4
You Make the Music. We Build the Career.
You Make the Music. We Build the Career.
Major labels do not guess. They execute a proven system across three phases (pre-release, release, and post-release) with precision, strategy, and executive oversight at every step.
The Executive Rollout delivers that exact system to independent artists who refuse to wait for a deal that may never come. You get that same caliber of strategy at the executive level.
The 90-Day Executive Campaign
Days 1-30
Brand identity audit and positioning
Family and friend network activation
Content calendar and teaser campaign
Press and media outreach preparation
Performance booking strategy
Your Core Fans Blueprint launch
Days 31-60
Full launch campaign execution
Playlist pitching across all DSPs
Press release and media push
Performance activation strategy
Music sales systems on all platforms
Merch launch tied to release momentum
Days 61-90
Campaign data analysis
Merch campaign scaling
Fan monetization framework
Growth toward core customers
Revenue roadmap
Complete campaign playbook delivered
The Artist Revenue Roadmap
The Artist Revenue Roadmap
Every Executive Rollout client learns the same system that builds sustainable independent music careers.
Start with 100 fans.
Every artist already knows 100 people - family, friends, classmates, coworkers, social followers. Activate that network first.
100 fans x $100 = $10,000 annually
Three revenue streams power your growth:
Performances - local shows, events, private bookings
Music sales - direct-to-fan platforms, streaming, Bandcamp
Merch - branded products sold to your core audience first
Scale to $30,000:
Grow your core fan base to 300 committed supporters. Add streaming, licensing, and brand partnerships as your career expands.
300 fans x $100 = $30,000 annually
Choose Your Level
$2,500
One day. One complete blueprint built around your music and your career goals.
Perfect for developing artists who need direction
[Book Now]
$10,000
Pre-release, release, or post-release executed at the executive level.
Ideal for artists with a project ready to launch
[Book Now]
$25,000
90 days. Three phases. Major label precision. Complete campaign playbook yours forever.
For serious independent artists ready to invest
[Book Your Discovery Call]
Free Game Every Week
Not ready to invest yet? The Executive Rollout community on TikTok and YouTube delivers real major label strategy every single week.
Real artist development frameworks
Real campaign breakdowns
Real insights from 20+ years experience
No fluff. No gimmicks. Just the system.
TikTok: @domingo.exec YouTube: @domingo_exec Instagram: @domingo.exec
About The Executive Rollout
With over 20 years of music marketing experience working directly with Sony, Universal, and Warner as an independent contractor, The Executive Rollout brings major label precision to artists who refuse to wait for a deal that may never come.
The music industry rewards artists who treat their career like a business. The Executive Rollout builds that business with you.
Ready to Go Executive Level?
Ready to Go Executive Level?
Serious artists book a discovery call. In 30 minutes you walk away with clarity on exactly where your career stands and exactly what a 90-day executive campaign looks like built around your music.
Discovery calls are limited to four artists per month.
Spots fill fast. Serious artists only.
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