Major Label Strategy for Independent Artists.

Get the exact fillable blueprints, content timelines, and tracking worksheets used to structure 90-day music rollouts—100% free.

What’s Inside the Free Toolkit

1. The 90-Day Executive Campaign Blueprint

A step-by-step roadmap broken down across the three essential phases of a professional release:

• Phase 1: Pre-Release (Days 1–60): Establish your core message, define content pillars, set posting rhythms, and build early momentum.

• Phase 2: Release (Days 61–75): Lock in your release week schedule, run high-converting TikTok Lives, and execute direct outreach targets.

• Phase 3: Post-Release (Days 76–90+): Sustain track momentum, capitalize on recap content, and set up your next release.

• Quick Metrics Check: Track your growth across followers, engagement rates, stream counts, and email list size from Day 1 to Day 90.

2. The TikTok Strategy & Content Worksheet

Stop posting randomly and start building an audience that converts:

• Current Stand Audit: Identify how you currently use TikTok and pinpoint your biggest strategic mistakes.

• The 3 Connection Points: Align your TikTok content directly with your campaign phase.

• The 9-Day Content Sequence: Fillable structure covering awareness hooks, story videos, stat/fact posts, countdowns, and follow-ups.

3. The Micro-Event Strategy Checklist (Day-Zero Edition)

Turn casual listeners into lifetime super-fans before you ever book a traditional venue:

• Day-Zero Planning: How to execute an intimate, high-impact listening session or private preview for 10–15 real supporters—even if you're starting from scratch.

• 5-Phase Execution: Step-by-step guidance covering low-cost location setups ($0–$75 budget), direct outreach templates, on-site fan experiences, and post-event retention.

• Real Data Capture: Build a dedicated, high-intent SMS and email segment from your very first room.

Designed to Work with the Live Streams & On Your Own Time

Whether you’re following along live on TikTok or mapping out your next single late at night, these worksheets keep your execution focused.

• Interactive Fillable PDFs: Type your notes, goals, and content ideas directly into the digital fields on your phone, tablet, or computer.

• Print-Ready Format: Formatted for standard 8.5" x 11" printing so you can keep your blueprint physical on your desk or studio wall.

Get Your Free Strategy Worksheets Now

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